Silicon Alley Insider released a “Chart of the Day” this week showing the “death of the music industry”. The chart shows the rise in recorded music sales from 1973 through 2001. It also shows how digital music sales sort of took over CD sales around 2005 then
both fell through the floor after 2006.
Many are interpreting this as the death of music. Not the case. I believe this is just the evolution from recorded music being controlled by four rather large corporations to recorded music being controlled by the artists. This is not a bad thing.
In the past a musician (or group) had to prove themselves to the gatekeeper of a record company. (I personally like the story of 50′s disk jockey Alan Freed in the movie “American Hot Wax”.) If you were discovered, you’d quickly be signed to a record company contract then whisked off to a million dollar recording studio, where your material would be saved to tape (and later digital recording), then engineered and tweaked for the perfect radio debut. Then if you were lucky enough (and later beautiful enough) to get airplay on the radio (and later cable music TV), the record company would send you on tour. Maybe you’d earn a Gold or Platinum record for selling millions of copies. Payday would hit and you’d be take home 3-5% of the gross. Maybe more if you had a good agent.
But then radio stopped playing new music. Music TV started running reality shows rather than new music. People began sharing much music via the “inter-web” and not buying music. A whole new generation had a whole new view of recorded music. The Old School Music Industry declared, “Music is dead! No one wants to pay for the talent”.
But the music artists discovered they could produce music with “million dollar” quality on their home computer and a few good quality mics. They could then share their music over this Internet with people around the world. The only element missing was the promotion element the record labels could provide. Then social media came about. MySpace, YouTube, then FaceBook, Vevo, Twitter and more.
The top four record companies, Universal Music Group, Sony, Warner and EMI have tried their best to hold onto the past (much like some traditional newspaper companies, but that’s another story); but to their dismay the current generation has invented a new business model.
Music is now shared and sold online with most artists receiving at least 70% of the gross. Most artists now use music sales as a stepping stone to making money on tour. Recording is simple. Distribution is simple. Promotion is somewhat simple.
Of course there is a lot more music to sift through for the consumer. This was a nice feature of radio. The DJ (and Program/Music Director) became our filter. This was somewhat good, but I often wonder how many really great groups or soloists never got the exposure needed. We now find our own filters today through people we respect on Twitter and within other social media. We’ll see how this works.
Music is not dead, just reinvented.

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